Atelier Anteprima
Preview of the new exhibition concept
In the Milan showroom within the Brera Design District, on the occasion of Design Week 2021, Valcucine presents a preview of ATELIER VALCUCINE, the new exhibition concept developed in the Headquarters in Pordenone.
Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional, to share and spread the brand's founding values of sustainability, innovation, wellbeing, timeless durability as well as the unique characteristics of its products.
All along the exhibition route of the Valcucine Atelier it is possible to discover and understand in detail the technical and sustainability features of the kitchens and in particular of all the elements that compose them - doors, worktops, base units, special elements - as well as to admire the innovative aspects in terms of ergonomics, materials and functionality.
The restyling of some kitchens includes the new Mimesis glass, where the aesthetics of natural stone meet the potentiality of glass.
Vitrum Mimesis expands the expressive possibilities of glass with a solution designed for those who love the timeless aesthetics of natural stone without sacrificing the practicality of glass, thus combining elegance and strength in a single finish. Moreover, in terms of environmental impact, it represents a more sustainable alternative to stone, whose natural reserves are in some cases at risk of being exhausted.
ORTUS
In collaboration with Signature Kitchen Suite, the high end brand of household appliances, Valcucine will emphasize its respect for food at every stage of the production chain by setting up a selection of live spices and herbs on the Artematica kitchen displayed in the showroom with the ergonomic New Logica system.
Valcucine and Signature Kitchen Suite will describe the organoleptic feature of various sprouts thanks to the collaboration with chef Andrea Vigna.
How to participate safely
Maximum number of people admitted at the same time in the showroom: 40Green Pass is mandatory to access the event and the showroom
Valcucine invites everyone to the following rules:
- If you are sick, please stay at home and contact healthcare services if necessary
- Keep an interpersonal safety distance of at least 1 meter when moving around the showroom or queuing for the event.
- Be sure to wear the mask, which is good practice at all times.
- Wash your hands often! And if you can't do it with water, use sanitizing gel.
- Cover your nose and mouth when you sneeze or cough, possibly with your elbow crease, and throw the paper tissues in the basket once used.
- Avoid touching any surface, exposed products or installations.
Activities schedule
| September 4 | |
|---|---|
| 10:00 — 21:00 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| September 5 | |
|---|---|
| 10:00 — 21:00 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| September 6 | |
|---|---|
| 10:00 — 21:00 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| 17:30 — 19:30 | Show - Valcucine and Signature Kitchen Suite will describe the organoleptic feature of various sprouts thanks to the collaboration with chef Andrea Vigna. |
| September 7 | |
|---|---|
| 10:00 — 21:00 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| 17:30 — 19:30 | Show - Valcucine and Signature Kitchen Suite will describe the organoleptic feature of various sprouts thanks to the collaboration with chef Andrea Vigna. |
| September 8 | |
|---|---|
| 10:00 — 21:00 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| 17:30 — 19:30 | Show - Valcucine and Signature Kitchen Suite will describe the organoleptic feature of various sprouts thanks to the collaboration with chef Andrea Vigna. |
| September 9 | |
|---|---|
| 10:00 — 21:00 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| 17:30 — 19:30 | Show - Valcucine and Signature Kitchen Suite will describe the organoleptic feature of various sprouts thanks to the collaboration with chef Andrea Vigna. |
| September 10 | |
|---|---|
| 10:00 — 19:30 | Exhibition - Valcucine has completely rethought its exhibition spaces, designing a new experience: informative, tactile, visual and emotional |
| 17:30 — 19:30 | Show - Valcucine and Signature Kitchen Suite will describe the organoleptic feature of various sprouts thanks to the collaboration with chef Andrea Vigna. |
Attention, please! The access
to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.
