THE NEW DAWN OF ARCHITECTURE
THE NEW DAWN OF ARCHITECTURE
THE FLAGSHIP STORE IN MILAN AGAIN TAKES CENTER STAGE AT DESIGN WEEK 2021
Workshops and cultural debates on the architecture of the future are planned.
From 4 to 10 September, as part of Design Week, the Flagship Store in Milan will again take center stage in the heart of the city, hosting various workshops and debates on the definition of the architecture of the not-so-distant future.
“The New Dawn of Architecture” is the title chosen to sum up the participation of Iris Ceramica Group in the event.
Important names from the world of architecture, furnishings and design have been invited to exchange views on the cultural aspects that the new design styles will feature.
Specifically, the main theme, around which the program of events has been built, concerns the area of Research and Development in Architecture, with workshops and masterclasses focusing on the ability of participants to interpret the complexities of the present time in order to respond to the challenges of tomorrow. These will feature projects and discussions on traditional and innovative materials and their potential new uses, and in-depth looks at new ways of conceiving individual spaces and entire urban areas.
How to participate safely
Participation in the events is by invitation and contingent in compliance with anti-Covid19 safety regulations.In line with the hygienic-sanitary protocols against Covid19, it is recommended to show up at the entry equipped with masks, to wear them during the visit and to keep a safe distance from other visitors.
Activities schedule
| September 4 | |
|---|---|
| 10:00 — 21:00 | Exhibition - OPEN DOORS |
| September 5 | |
|---|---|
| 10:00 — 21:00 | Exhibition - OPEN DOORS |
| September 6 | |
|---|---|
| 10:00 — 21:00 | Exhibition - OPEN DOORS |
| 18:00 — 19:00 | Workshop - HEALTH: Research on New Models of Human Design | Masterclass |
| September 7 | |
|---|---|
| 10:00 — 21:00 | Exhibition - OPEN DOORS |
| 16:00 — 19:00 | Workshop - PARK Associati - PARK Plus “Thinking Plus, Making Plus” with Arch. Filippo Pagliani e Michele Rossi |
| September 8 | |
|---|---|
| 10:00 — 21:00 | Exhibition - OPEN DOORS |
| 18:00 — 19:00 | Meeting - Seventyonepercent - Meet the designer Paolo Castelli |
| September 9 | |
|---|---|
| 10:00 — 21:00 | Exhibition - OPEN DOORS |
| 16:00 — 19:00 | Workshop - Progetto CMR “From the object to the city: Research as the key to change” with Massimo Roj, CEO of Progetto CMR. |
| September 10 | |
|---|---|
| 10:00 — 18:00 | Exhibition - OPEN DOORS |
Attention, please! The access
to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.
