Saucony Originals | Celebrating Shadow 6000 Anniversary

Contacts

www.saucony.com

After many months of lockdowns and in celebration of the 30th anniversary of the iconic SHADOW 6000, the American heritage sneaker brand Saucony Originals commissions a wall mural to kick off Milan Design Week and bringing energy and positive vibes to the city on its reopening.

Saucony Originals partecipa all'edizione 2021 della Milano Design Week, portando tutto il suo stile di cultura urbana sotto l'egida delle sue iconiche sneakers Shadow 6000.

L'autentico sneaker-brand americano nato 123 anni fa in Pennsylvania ha scelto uno dei più influenti street artist milanesi per creare un murale di 80 mq nel Brera Design District avvalendosi di uno dei linguaggi più vicini alla città: la Street Art. Il murale, che interpreta il concetto di "Living the future Metropolis", incarna il potere dell’espressione e rappresenta il forte legame del brand con il design e la creatività.

Art Installations Fashion And Jewels

How to participate safely

// (open-air wall)

Activities schedule

September 4
00:00 — 24:00	Exhibition - // (open-air wall)

September 5
00:00 — 24:00	Exhibition - // (open-air wall)

September 6
00:00 — 24:00	Exhibition - // (open-air wall)

September 7
00:00 — 24:00	Exhibition - // (open-air wall)

September 8
00:00 — 24:00	Exhibition - // (open-air wall)

September 9
00:00 — 24:00	Exhibition - // (open-air wall)

September 10
00:00 — 24:00	Exhibition - // (open-air wall)

Attention, please! The access to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.

Exhibitors
& companies

Saucony Originals

Saucony Originals represents real sneaker heritage. Drawing from Saucony’s impressive catalogue of 123 years’ worth of archive styles, the collection reinvents the most iconic sneakers from its history.