Milaura is an international fashion brand offering, timeless, effortless, no-logo elegance, peppered by ironic and playful touches.
Established in 2015 by Laura Poretti, who features a 30-year experience in the fashion merchandising and design sector, Milaura found its first expression in a sort of cabinet of curiosities located in the heart of Brera. The store quickly became a hip shopping destination in Milan thanks to the unique and exclu- sive brand mix, which reflects Laura’s passion for the research of new labels and products.
Ready-to-wear, accessories and gadgets, which, while preserving the specific identity of each brand scouted by Laura across the globe, translate a merchandising strategy enabling Laura to offer in her store only items which are in line with the Milaura signature style: modern, elegant and playfully eccen- tric.
