Brera Design District

Bodyfriend: Today No Curves

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A total health experience, driven by NoCurves infinite lines

Bodyfriend showroom is in the heart of Milan, in Via Manzoni 43, a few steps from the fancy via Montenapoleone. It is an oasis of well-being and relaxation that combines the most ancestral Korean massage techniques with the design and new technologies of luxury massage and healthcare.

During the Fuorisalone, Bodyfriend offers a brand new total experience: an immersion in the concept of mindfulness, meaning the fullness of "living" together with self awareness.

Above all, starting from the external space of the showroom, the minimal, apparently angular geometries of NO CURVES trace the path towards the simplification of the space / time concept, with the infinite repetition of lines and geometric shapes that lengthen the field of vision. NO CURVES is considered internationally one of the main representatives of tape art, that is the "art of drawing" with adhesive tape. His unconventional approach to a commonly used instrument, his unique and geometric style defined by the total absence of curves, earned him the title of “duct tape philosopher”. His works have been exhibited in important national and foreign museums and institutional headquarters and used in prestigious advertising campaigns for international brands, fashion and urban art events.

 Guests can access a universe of total wellbeing, with a total body sensory experience.

The location branches off into a venue with different levels of experience, from exhibition spaces that extend into an infinite concept where it will be possible to view the innovative Bodyfriend design up to the secret room, with an exotic and mysterious character, with the exclusive possibility for the Fuorisalone 2021 to experience firsthand the benefits of massage 2.0, born from careful research in the medical and technological fields.

 

How to participate safely

It is possible to book your own "total experience" via website at www.bodyfriend.it, or email at info@bodyfriend.it, or phone 02 39288723, or by personally going to the showroom in via Manzoni 43, Milan.

Activities schedule

September 4
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience
September 5
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience
September 6
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience
September 7
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience
September 8
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience
September 9
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience
September 10
10:00 — 20:00 Exhibition - Enter a universe of wellbeing experience, with a total body sensory experience

Attention, please! The access to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.

Exhibitors
& companies

BODYFRIEND EUROPE

In the heart of Milan, in Via Manzoni 43, a few steps from the frenetic Montenapoleone, is the Bodyfriend showroom: an oasis of well-being and relaxation that combines the most ancestral Korean massage techniques with the design and new technologies of luxury massage and healthcare.

Location


Bodyfriend Europe
Via Manzoni, 43
Milano


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