Brera Design District

Dogs on set!


Dogs on set! A day with our four-legged friends

During the Fuorisalone, Milaura will organize the "Dogs on set!" event, a day of joy to meet up after the holidays and introduce our four-legged friends to each other. After the boom in the purchase and adoption of dogs that occurred during the lockdown, a moment of sharing and fun that sees our puppies as protagonists. 

On September 8th, the whole day will be dedicated to the shooting “dog-owner”, to have a professional photo with your dog, thanks to the collaboration with Argentovivo Academy, dog trainer specialized in pet shooting for luxury brands. 

For the occasion, Milaura will launch a matchy leash-belts collection, to always be coordinated with your dog: over 20 models that with style and cherfullness will be able to give a touch of originality and functionality. The leashes are combined with bag holders, to never forget good habits in the city. 

Throughout the day, an aperitif will welcome guests with their dogs, with Panzo panzerotti and Genuina Pet Food salamis. At the end of the shooting, everyone will receive in addition to the photo, a small gift for their dogs. There will be also a game rewarding the most beautiful photo.

During the event and until September 10th, thanks to the collaboration with My Style Bags, Hundog and Genuina Pet Food, inside the Milaura concept store in corso Garibaldi 20 you will find everything your puppies need: a series of accessories and products for dogs, capable of creating design and functional spaces at home, reserved for play, food, rest and pampering. Products can be purchased and customized. 

Waiting for you for a happy return!

How to participate safely

Free access, with the obligation to wear a mask. Temperature measurement at the entrance.

Activities schedule

September 8
11:00 — 20:00 Dogs on set! A photo shoot for the dog and its owner and many ideas to take care of your 4-legged friends inside and outside the home
September 9
11:00 — 19:00 Exhibition - None
September 10
11:00 — 19:00 Exhibition - None

Attention, please! The access to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.

& companies

Genuina Pet Food

Genuina is a new way of experiencing the nutrition of our dogs. An innovative food concept, created with a quality production philosophy and essential aesthetics. Genuina lunches are the alternative to home cooking: 100% human grade, single-protein, already cooked and ready to use.


Hundog is the exclusive Zee.Dog distributor for Italy, a brand that was born in Brazil and whose philosophy is "Connecting dogs and people". Leashes, collars, harnesses, bowls, games and many accessories to take better care of your dog in the name of color and design.


Milaura is an international fashion brand offering, timeless, effortless, no-logo elegance, peppered by ironic and playful touches. Ready-to-wear, accessories and gadgets: more than 250 brands together with the Milaura capsule, updating the Milanese style with a modern and essential twist.

My Style Bags

My Style Bags, is a Milanese company specialised in the design of travel bags, handbags and accessories. Renowned for the high quality of its products, My Style Bags can personalise each item with embroidered initials, names or logos.


Corso Garibaldi 20, Milano